Ski Industry News

Top Five Fridays: June 14, 2019

Top Five Fridays - June 14, 2019 // Ski Industry News

#1: Lindsey Vonn Opens Up About Life After Ski Racing:

Top Five Fridays June 14, 2019: Lindsey Vonn Ladder Nutrition Image

Lindsey Vonn poses with her new squad as a part of Ladder Nutrition's Ambassador Team. From Left to Right: Arnold Schwarzenegger, Lindsey Vonn, Lebron James, and Cindy Crawford. Image: Ladder Nutrition's Website

As may already be aware, Lindsey Vonn retired from skiing in February of last year after making every effort to close out the season and win as many of her final races as possible. Unfortunately, new injuries compounded on top of old injuries and Vonn ultimately realized that her body needed her to stop. Since then, we haven't heard much from ski racing's all-time winningest lady, which is to be expected of anyone who's recently retired. That changed this week though as has published an interview with Vonn in which she opens up about life after ski racing.

In the interview, Lindsey Vonn comes off as a woman rejuvenated. Right off the bat she admits to spending less time in the gym as her professional life no longer requires peak fitness. Instead, she's been spending her time building her businesses, working on The Lindsey Vonn Foundation, and simply being around her family more. A lot gets covered in this interview, so we'll let you read it in full yourself, but the one topic that stands out the most to us is Lindsey Vonn's involvement with a new nutrition brand, Ladder. While we admittedly don't know enough about Ladder to comment on the particular business one way or another, what's interesting to us is that Lindsey Vonn is alongside Arnold Schwarzenegger, Lebron James, and Cindy Crawford as celebrity endorsers. As fans of ski racing, we love seeing this as putting Vonn on equal footing with The Terminator and Lebron James essentially sends the message that ski racers can be superstars too, hopefully bringing more recognition to the sport. There's plenty more ground covered in this interview, and we encourage you to give it a read. For our part, we're just glad to see that Lindsey Vonn is apparently thriving in her post-ski career life!

#2: Mikaela Shiffrin Talks About What Sets Her Training Apart:

Top Five Fridays June 14, 2019: Mikaela Shiffrin Workout Image

Mikaela Shiffrin giving it her all in the gyym. Image via Mikaela Shiffrin on Facebook, taken by Sven Thomann.

Story time continues this week as we shift our focus from the former reigning champion of women's ski racing, to the present reigning champion. We're talking of course, about Mikaela Shiffrin. Shortly after discovering Lindsey Vonn's interview, we came across a piece from Business Insider that shines a light on Mikaela Shiffrin's training regiment. Now, before we jump in and share some of Shiffrin's tactics, we should quickly point out that when we talk about her "training regiment", we're not just talking about a daily 2 hour work out session. No, for Mikaela Shiffrin, training is a 24 hours a day, 7 days a week lifestyle. Take for instance the fact that she eats the same breakfast every day, "eggs and toast and a glass of water with a little juice in it." Notably missing: coffee, which, much unlike the caffeine-fueled employees of SkiEssentials, she rarely drinks. Additional rules of thumb for Shiffrin include 9 hours of sleep every night, limited alcohol intake, breathing routines to manage anxiety, and of course, dietary considerations. All in all, it's a pretty focused approach to life, and one that has certainly paid dividends for Shiffrin on the slopes. Or, as Lindsey Vonn commented when asked last year, "She approaches skiing in a much different way than most, or maybe everyone… It's very methodical and technical, kind of the opposite of me, but that's why she's had so much success." After reviewing the evidence, it's hard to find a lie in that statement. To learn how you can be the next Mikaela Shiffrin in your chosen field, check out the writeup from Business Insider.

#3: Friend of SkiEssentials, Roy Tuscany, Shares His Story with Outside Online:

Top Five Fridays June 14, 2019: Roy Tuscany Image

Roy Tuscany, mastering the ceremony at this year's 2019 Silver Tie Gala. Image: High Fives Foundation on Facebook

As it turns out, the ski news gods did some conferring this week and decided to bless us with yet another article highlighting one of our favorite people in the ski industry: the High Fives Foundation's Roy Tuscany. In the world of marketing, there's a commonly held belief that consumers will only remember a brand or message after seeing it seven times. While we'd personally consider Roy Tuscany's story unforgettable, we figure it doesn't hurt to share his story again, despite having published a full interview with him a couple of years ago. For those unaware, here's an entirely too brief summary of Roy's story: in 2006, Roy Tuscany was doing all he could to become a professional skier when he overshot at jump at Mammoth Mountain, CA, breaking his T12 vertebra and becoming paralyzed. In the wake of that injury, his community of friends in Lake Tahoe rallied together to raise a substantial amount of money to support his recovery. Inspired by their generosity, Tuscany would go on to found the High Fives Foundation, an organization dedicated to aiding and inspiring mountain sport athletes who've experienced serious injuries. Since its inception in 2009, High Fives has now raised and spent $3.2 million on helping people live with serious injuries. In an article posted this week, Outside Online shares a number of interesting details about how Roy started the foundation, as well as where it is today. For those interested in learning more about one of the best organizations in skiing, we'd highly recommend checking it out. If you're looking to learn more once you've finish, you can check out our interview with Roy Tuscany here, or visit the High Fives Foundation website here. If you'd like to make a donation to the organization, you can do so here.

Lastly, on a quick side note, we'd also like to mention that High Five Athletes are quickly becoming some of the most impressive skiers to watch. Earlier this year Trevor Kennison won Rider's Choice at Kings and Queens of Corbet's with his impressive entry into the couloir, while Jay Rawe dropped jaws this week with his insane cork 540 in a sit ski. Both videos are worth a watch!

#4: Warren Miller Shares a Life in Skiing with The Moth Podcast:

Top Five Fridays June 14, 2019: Warren Miller Image

Warren Miller, innovating a new base-checking technique. Image: Warren Miller on Facebook

Finally, we round out this week's Top Five Fridays: Story-Time Edition with a story from the godfather of ski stories himself: Warren Miller. This week, popular stand-up storytelling podcast, The Moth, shared an episode featuring audio from a session with Warren Miller that was recorded back in February of 2014. As you may already be aware, the ski community sadly lost Mr. Miller in January of 2018, giving this talk a somber tone as he reflects on what skiing has meant to him in his life. Still, in the talk, Warren is able to audibly connect with a room that may or may not have an understanding of the ski lifestyle through his ability to tie anecdotes into deeper themes of humanity. Chief amongst these themes, is freedom. As Warren Miller explains in his talk, skiing is all about the feeling of freedom, and his life's goal was largely to help share that feeling with as many people as possible through his films. Ultimately, his talk ends on a note that's somewhere between inspirational and tear-jerking, a rare ability that Warren showed he was capable of many times throughout his life. We don't want to give away too much in regards to actual content of his talk, but if you have a spare 17:30 and a box of tissues if you're prone to tears, we'd highly recommend giving this episode of The Moth a listen. At the very least, you'll get a chance to hear Warren Miller tell another story!

#5: And Now, Your Edits of the Week: Jesper Tjäder Claims First Run Down CopenHill:

A Brief Story About Dedication:

How Climate Change is Affecting Life in the Alps:

Is it Possible to Bike Down Big Mountain Lines? Surprisingly Yes, Apparently:

Finally, Mikaela Shiffrin Talks Life and Finance:


Written by Matt McGinnis on 06/14/19

One thought on “Top Five Fridays: June 14, 2019

  1. Hey Matt, Tom here from Colorado. Really enjoy the newsletter, especially your writing style! You do a great job mixing industry, people, and interesting stories about a sport I love (and I've bought two pairs of skis from you guys too). Keep up the great work!

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