Helly’s best-selling jacket, the Men’s Alpha 3.0, has been upgraded this year with at least one tech friendly feature: their new Life Pocket is an insulated pocket integrated into the chest pocket designed to keep your battery powered electronic devices warmer, and therefore running longer. No more missed shots from a dead battery0 although you won’t have the dead battery excuse for why you missed that phone call from the boss. Insulated with Primaloft® Gold in the body and Black Hi-Loft in the sleeves and hood, the Alpha is designed to take on winter, while utilizing four way stretch fabric and articulated sleeves to keep you moving with unencumbered ease. Sharp sea inspired styling, which is Helly’s hallmark creates a clean, classic, and masculine line0 likely why this jacket and cut have been best sellers year after year.